Sustainable Mobility

Mobility is undergoing a seismic shift across the world. Growing demand brings increasing pressure on mobility systems, which face disruption from new technologies and changing behaviour. To help clients optimise their mobility network, we bring together cutting-edge technology with tailored transport strategy and expert implementation. Our passion for human-centred mobility networks focuses on engaging people and communities to help improve the way the world moves. Read more on our website.

Identifying the push factors to increase bus use 
How can we encourage more people to use buses? This is an important question, particularly in rural areas with low population densities. We are working with Cornwall Council and Transport for Cornwall in the United Kingdom to understand the motivations and barriers to bus use as well as the impact of lower fares. The insight gained is being used to design and evaluate behavioural change initiatives to help Cornwall Council meet their objectives. 

Public transport is a more sustainable means of travel than private cars and is essential to help keep communities connected and reduce social isolation. Persuading visitors to leave their cars behind will reduce congestion, pollution and parking issues in the county’s towns and villages. Read more on our website.

“We are delighted to have been appointed by Cornwall Council to encourage more people to get on the bus across the county. This is an exciting project with a real potential to use behavioural science to develop targeted and impactful campaigns.”

Jim Bradley, Director of Influencing Behaviour at ITP, a company of Royal HaskoningDHV